K. Shankar Pillai, the renowned cartoonist, began a competition called the Shankar’s International Children’s Competition, in 1949. To publish the spillover from the prizewinning entries, he began a magazine in English called ‘Children’s World’, in January 1968. It began as a weekly and was a forum for writings by children and budding as well as established writers.
The magazine, a monthly since March 1972, publishes stories features, comics, puzzles, poems, quizzes, activities, book reviews, and articles of topical interest.
There are two special issues of the magazine every year, in April and November. The contributions in the November issue are exclusively by children, invited through a yearly competition called the “Your Pages Competition” the last date for which is July 31.

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India		Rs.200		Rs.380		Rs.550
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Advertisement tariff:
(All prices in Indian Rupees.)
Unit	Colour		Casual		6 insertions		12 insertions
Back cover	4 colour		10000		9000each		8000each
Inside cover	4 colour		8000		7500each		7000each
Full page	4 colour		6000		5500each		5000each
Full page	B/White		3000		2500each		2000each
Half page	B/White		1800		1500each		1200each
Doublespread	B/White		6000		-		-
Doublespread	4 colour		10000		-		-
Blow-up	4 colour		20000		-		-

(Sponsored 4 pages)
25% extra for special position..
Overall size	27.5 x 21.5 cms
Print area	18 x 23 cms

Positives preferred for colour insertions.